Poor communication kills good businesses. Apply the antidote in time.
Communication
Why?
The sharpest of plans and the best of intentions have fallen due to poor communication. Without effective communication, the organisation's critical initiatives risk failing and daily collaboration deteriorating.
For whom?
Training in this area is particularly valuable for management and those responsible for internal and/or external communication. But everyone will improve their communication skills through these initiatives.
Time and place
A lecture normally lasts between 30 and 60 minutes (longer sessions are advantageously divided up). Can be held on-site or delivered digitally.
What you receive
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Introduction to the subject
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Key concepts
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Inspiration
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Presentation materials
Price
10–20K SEK excluding VAT. Desired scope, special content adaptations as well as travel time and expenses affect the price.
Your cowboy for the day
As an educator in communication at universities and higher vocational education institutions, Mattias has inspired thousands of students and professionals over more than fifteen years. He is also a sought-after speaker at conferences and events.
With a background as copywriter, creative director, agency director as well as CEO, marketing director and consultant across a range of different industries, Mattias effortlessly navigates from deeply strategic to detailed operational levels.
Mattias co-created the Digital Content Designer programme at Medieinstitutet in 2014 and has served as chairman of the programme's board since then.
What is good communication?
Good communication varies depending on the situation. Generally, it helps the organisation achieve its key objectives in both the short and long term, and typically produces positive outcomes.
Where do you start?
You start by knowing yourself. An organisation's communication always stems from the brand platform. The sender's clear and confident identity creates good conditions for successful communication
Where do you continue?
By getting to know your target audiences in depth. Only when you truly understand the driving forces of those you're addressing can you expect the desired results from your communication. Curiosity is the key word.
Can an agency solve it for us?
Organisations realise that communication is such an important part of their core business that outsourcing it becomes counterproductive. There are significant gains to be made by taking a more long-term approach.
Can't AI solve it for us?
AI is constantly developing but remains heavily dependent on human guidance and hands-on involvement. So view AI as part of your toolkit. And remember, your competitors have access too.
How do we become skilled?
By working in a process-oriented way, documenting investments (both in time and money), testing thoroughly, analysing outcomes carefully, and constantly learning from both mistakes and successes
How do I know if it's good?
You will only know for sure afterwards. But it's often possible to test on a smaller scale before going live. Your communication should then be perceived as relevant and interesting by your target audience.
The mistake many make?
A common mistake, committed even by experienced agencies, is having text and image say the same thing. This becomes overly obvious and condescending to the recipient. Text and image should complement each other.
Send a digital smoke signal
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